IBM's Watson beats the best human quiz champions on live TV. The first time most people saw a machine handle real language.
Google researchers publish “Attention Is All You Need”. The architecture behind every modern AI model is born.
GPT-3 shows one giant, general-purpose model can write, summarise and code. The foundation-model era begins.
100 million users in two months. AI leaves the lab and lands on every desk and phone.
GPT-4, Claude and Gemini go multimodal and far more capable. Businesses start putting them to real work.
AI shifts from answering to acting, woven into the tools and workflows we already use every day.
Claude usage in 2025 was roughly four times the global per-capita average. Kiwi businesses are leaning in faster than almost anywhere else on earth.
The same frontier models, in everyone's hands.
The same assistants, in every tool.
So everyone can do the same tasks a bit faster.
Stop treating AI like a search engine. Start treating it like the smartest contractor you’ve ever hired.
Ask AI to research a topic. Read the output. Decide what to do with it. Do it yourself.
AI researches, synthesises, and delivers a briefing, presentation, sales collateral, or social post. You review. That’s it.
Everyone has the same AI. It’s your curiosity, your experience, the questions you ask that set you apart.